Capabilities
User Experience, Information Architecture & Interaction Design
When brand, content, strategy and technology all come together how will all the pieces fit? What will people encounter and when? Great visuals and engaging content are always key components of a great product, but without the knowledge to bring it all together your message can fall flat.
A well crafted user experience takes into account all the factors – branding, architecture, usability – and weighs those against objectives that are both strategic and user oriented.
Art Direction and Design for Digital Media
Successful design for digital media involves embracing the constraints rather than fighting them. Even a well established and thoughtful brand or campaign can fail if all of the options are not considered.
Interactive Strategy
Podcasting, RSS Feeds, Webcasting are all great tools that in the end may not be right for you. Just because it’s the hot new thing does not mean it meets your objectives. Interactive strategy requires thinking through the logistical details from selecting your web address to how you’ll actually bring people to your shiny new website.
Front-End Development
Solid, logical, well formatted CSS and XHTML is the fundamental backbone of the web. No matter what platform your shopping cart is run on you still have to have this step right in the end. Flash is also a wonderful tool, but using it does not always equal great interaction with your audience. Sound development on the front-end will lead to giving the best possible experience to the largest possible section of your audience.
